Our Story

LUNAMAY was born from a love of beautiful fashion and the belief that every woman deserves to feel confident in what she wears.

Founded by Tanya in 2014, LUNAMAY began as a passion for curating stylish, wearable fashion for everyday women. In 2018, that passion found a home with the opening of our boutique in the heart of Bulimba, Brisbane, where we spent the next nine years helping women discover pieces that felt as good as they looked.

Over the years, we built a loyal community of customers who trusted us to find effortless, versatile fashion that worked for their lifestyle. While our boutique chapter has now come to a close, the heart of LUNAMAY remains the same.

Today, LUNAMAY is an online destination for effortless style, bringing thoughtfully curated Australian fashion to women across the country while continuing the personalised experience our customers have always loved.

We believe great style shouldn't feel complicated. It's about finding those versatile pieces that work with your lifestyle, move with you through every season, and become favourites in your wardrobe for years to come.

Meet Tanya - Founder & Buyer

I've always had a love affair with fashion and a passion for discovering Australian brands that offer something a little different. The pieces that feel special. The ones you reach for again and again. The ones that help you feel confident, comfortable and completely yourself.

But LUNAMAY has always been about more than fashion.

When I took a step back and thought about what I wanted this business to represent, I kept coming back to my beautiful Nan. She was effortlessly elegant, endlessly generous and someone who made every person she met feel welcome and valued.

That's where the name LUNAMAY comes from. 'Luna' represents the love I have for my grandmother and 'May' was her middle name. Naming the business after her felt like the perfect way to honour the qualities that continue to inspire me every day.

My vision for LUNAMAY has always been to create a shopping experience that feels like catching up with an old friend - warm, welcoming and genuine. A place where women feel supported, inspired and confident in their choices, whether they're refreshing their wardrobe, searching for something special, or simply enjoying a little time for themselves.

Today, that experience lives online, but the heart behind it hasn't changed. Every collection is thoughtfully curated, every brand carefully selected and every customer genuinely valued.

Over the years, I've been fortunate to build an incredible community of women who have supported LUNAMAY since its early days. Many customers have become friends, and that sense of connection remains one of the most rewarding parts of what I do.

I'm so glad you're here and I can't wait to help you discover pieces you'll love wearing for years to come x